Product Marketing Manager, E-Commerce
Cover Genius
Marketing & Communications, Product
United States · Remote
Posted on Nov 6, 2024
The Company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
About the Role
As the Product Marketing Manager, E-Commerce at Cover Genius, you will be at the forefront of shaping and executing go-to-market strategies for the retail category, including DTC e-commerce, online marketplaces, brick-and-mortar stores and other retailers. Working closely with the Director of Product Marketing, you will focus on driving growth within the mid-market and enterprise retail segments. In this role, you will help position Cover Genius as a leader in embedded insurance and ancillary revenue solutions for retailers. While your primary focus will be on the retail category, you will also have opportunities to contribute across other verticals as the business requires. Your ability to pivot and adapt to various industries, combined with your product marketing expertise, will be critical to your success. This role is ideal for a marketer with a deep understanding of retail, and some experience in other industries who can translate insights across categories into strong go-to-market strategies.
Key Responsibilities
- Retail Go-to-Market Strategy: Build and implement go-to-market strategies that drive growth in the retail category and sub-categories, targeting mid-market and enterprise-level clients.
- Cross-Vertical Collaboration: Collaborate across different verticals to assist in creating go-to-market plans for non-retail categories as needed, bringing a fresh perspective and applying industry insights across segments.
- Product and Industry Marketing: Develop and execute product and industry-specific marketing initiatives, ensuring alignment between product positioning and retail industry needs while supporting cross-category efforts when required.
- Sales Enablement: Work with our content and partnership teams to create impactful sales materials, such as decks, case studies, and product one-pagers, that help articulate the value of Cover Genius' solutions to key retail stakeholders.
- Market Expertise: Leverage your deep knowledge of the retail industry’s buying behaviors and priorities, procurement processes and seasonality combined with insights from other verticals, to develop compelling value propositions that resonate with decision-makers.
- Adaptability: Demonstrate flexibility by pivoting into other industry verticals as business priorities shift, using your knowledge to help develop effective GTM strategies for other segments such as travel, logistics, or mobility.
- Competitive Intelligence: Stay informed of trends, market dynamics, and competitive forces within the retail industry and other key verticals. Share insights with our product, solutions and marketing teams to inform strategy and positioning.
- Partner Support and Expansion: Collaborate with the partner services team to support existing retail partners, expand our business with existing retail partners and drive partner advocacy efforts through compelling success stories and case studies.
What You Will Bring
- 5+ years of experience in product marketing, with a focus on the retail category (DTC e-commerce, online marketplaces, brick-and-mortar etc) or a related field.
- Experience within retail, or at a business that serves the retail market, which includes payment gateways or processors, POS solutions, BNPL providers, online storefront providers and e-commerce platforms etc. Experience working with companies, agencies or firms that sell to retail sectors is a plus.
- Strong understanding of retail buying behaviors and priorities.
- Additional experience with or knowledge of non-retail verticals is desirable but not essential. Ex: Travel, Fintech, Ticketing, Insurance.
- Proven ability to develop and execute go-to-market strategies that align with business goals and drive results.
- Experience creating sales enablement materials and collaborating closely with sales and product teams.
- Exceptional written and verbal communication skills, with a knack for translating complex product features into clear, compelling messages for different audiences.
- Experience in the insurance or insurtech sectors, particularly in embedded or add-on products that drive ancillary revenue for retailers is a plus
- Some people management experience is ideal but not required.
- Strong project management skills and an ability to balance multiple priorities across verticals in a fast-paced environment.
- A proactive, problem-solving attitude with a passion for driving results and contributing to the company’s overall growth.
- An entrepreneurial spirit that thrives in a startup environment, while also delivering strategic value in a fast-growing company.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
*The cash compensation range for this role is between $92,000 and $126,500. All roles are eligible to receive equity.
