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\nAssume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.
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  </div>\n\n  <dl class="external-definition-list hide-at-sm-block" id="external-jobs-show-meta-mobile">\n\n    <div class="frow frow--tn-gutters">\n\n\n      <div class="col-tn-1-2" id="external-jobs-show-department">\n        <dt>Department</dt>\n        <dd>Marketing</dd>\n      </div>\n\n      <div class="col-tn-1-2" id="external-jobs-show-employment-type">\n        <dt>Employment Type</dt>\n        <dd>Full Time</dd>\n      </div>\n\n      <div class="col-tn-1-2" id="external-jobs-show-location">\n        <dt>Location</dt>\n        <dd>Melbourne</dd>\n      </div>\n\n      <div class="col-tn-1-2" id="external-jobs-show-workplace-type">\n        <dt>Workplace type</dt>\n        <dd>Hybrid</dd>\n      </div>\n\n\n\n        <div class="col-tn-1-2" id="external-jobs-show-reporting-to">\n\n          <dt>Reporting To</dt>\n          <dd>Amy van Stekelenburg</dd>\n\n        </div>\n\n\n\n    </div>\n\n  </dl>\n\n  <h2 class="external-panel__heading" id="responsibilities-heading">\n    Key Responsibilities\n  </h2>\n\n  <div class="external-panel__trix-content external-panel__trix-content--colored" id="responsibilities-body">\n    <div id="External::Careerspage::Renderplyrvideo-react-component-c1b9189c-0fb6-4530-b7eb-555d8a59cf84"><div>\n
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    \n
  • \nDevelop and manage campaign strategies, content, including emails, landing pages, blogs, testimonials and events.
    • \n
  • \nDevelop sales enablement content to support the sales team and help drive sales.
    • \n
  • \nSupport development and delivery of end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
    • \n
  • \nEvent management across internal & external events - manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
    • \n
  • \nHelp drive sales enablement and education across the business
    • \n
  • \nExcellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
    • \n
  • \nContent creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
    • \n
  • \nEmail Marketing: Plan, execute, and manage email marketing campaigns to engage merchants and resellers.
    • \n
  • \nAssist PM’s with product launches and communication strategies
    • \n
  • \nAnalytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.
    • \n
  • \nIdentify key customer segments and tailor campaigns and communications strategy to them.
    • \n
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  </div>\n\n\n    <h2 class="external-panel__heading" id="skills-heading">\n      Skills Knowledge and Expertise\n    </h2>\n    <div class="external-panel__trix-content external-panel__trix-content--colored" id="skills-body">\n      <div id="External::Careerspage::Renderplyrvideo-react-component-4b77e0bf-385a-43a4-bf6d-950ce0afae02"><div>\n
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    \n
  • \nProficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
    • \n
  • \nCreative mindset with the ability to craft engaging and persuasive copy.
    • \n
  • \nProactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
    • \n
  • \nStrong analytical skills to interpret data and derive actionable insights for optimisation.
    • \n
  • \nEffective communication skills to collaborate with cross-functional teams and present insights.
    • \n
  • \nResult-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
    • \n
  • \nUnderstanding of user experience and conversion optimisation principles.
    • \n
  • \nContinuous learning mindset to stay updated with industry trends and best practices.
    • \n
  • \nAbility to work collaboratively within a team and independently.
    • \n
\n
\nEducation/Qualifications: 
\n
  • \nTertiary Qualifications in Marketing, Advertising or PR or similar
\n
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Experience: 
\n
  • \n3+ years experience in a similar role
\n
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The mindset required to be successful in this role:\n
\n
    \n
  • \nSelf starter
    • \n
  • \nCreative
    • \n
  • \nResourceful
    • \n
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\n

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\n \n \n\n\n
    </div>\n\n\n\n    <h2 class="external-panel__heading" id="benefits-heading">\n      What's in it for you?\n    </h2>\n    <div class="external-panel__trix-content external-panel__trix-content--colored" id="benefits-body">\n      <div id="External::Careerspage::Renderplyrvideo-react-component-f7cf4cbf-b533-4ff9-8f9b-69cdaa132b6f"><div>\n
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    \n
  • \nElevate Your Career with Top Hospitality Accounts.
    • \n
  • \nFuel Your Growth with Innovative SaaS Marketing Tools.
    • \n
  • \nHarness Cutting-Edge Tech for Impactful Campaigns.
    • \n
  • \nExplore Global Markets with Leading Hospitality Brands.
    • \n
  • \nSecure Measurable Impact and Career Advancement.
    • \n
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    </div>\n\n\n  <h2 class="external-panel__heading" id="about-heading">\n    About Liven\n  </h2>\n\n  <div class="external-panel__trix-content external-panel__trix-content--colored" id="about-body">\n    <div>Liven is the world's #1 engagement platform for restaurants, hospitality, venues & events. Over 1.1mil+ diners use Liven every day to earn rewards, pre-purchase and unlock exclusive experiences at their favourite restaurants, cafes and bars. The proof is in the pudding, with an App Store Rating of 4.9/5 after 13k+ reviews. More than 5k+ venues use Liven to serve, engage and connect with their guests like never before. With end-to-end integrations across point-of-sale, ordering, payment and digital experiences, Liven is a growth engine that revolutionises how customers engage, pay and stay loyal through helping merchants take control of their customers, data and finance. <br><br>A winner of Richard Branson's Extreme Tech Challenge for Blockchain and Digital Payments, Liven is an exceptionally unique, fast growing tech start-up rewriting the playbook for hospitality payments and loyalty. Join us on this mission and you won't look back.</div>\n  </div>\n\n\n\n    <div class="frow frow--centered-column mar-t-8 mar-t-md-14" id="external-jobs-show-apply-now">\n      <a class="external-button external-button--theme-highlight theme-highlight-background-color-ie-override theme-highlight-border-color-ie-override" href="/en/postings/04e39c76-414f-491f-9b5b-4095f2659952/applications/new">Apply Now</a>\n    </div>\n
\n","datePosted":"2023-10-20T11:17:29.931Z","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Liven","sameAs":"https://liven.love","logo":"https://cdn.filestackcontent.com/AAjhH2E4Rt2dg0pGrbD1"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Melbourne, VIC, Australia"}}}

B2B Marketing Specialist

Liven

Liven

Marketing & Communications
Melbourne, VIC, Australia
Posted on Friday, October 20, 2023
Apply
Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.
Department
Marketing
Employment Type
Full Time
Location
Melbourne
Workplace type
Hybrid
Reporting To
Amy van Stekelenburg

Key Responsibilities

  • Develop and manage campaign strategies, content, including emails, landing pages, blogs, testimonials and events.
  • Develop sales enablement content to support the sales team and help drive sales.
  • Support development and delivery of end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
  • Event management across internal & external events - manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
  • Help drive sales enablement and education across the business
  • Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
  • Content creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
  • Email Marketing: Plan, execute, and manage email marketing campaigns to engage merchants and resellers.
  • Assist PM’s with product launches and communication strategies
  • Analytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.
  • Identify key customer segments and tailor campaigns and communications strategy to them.

Skills Knowledge and Expertise

  • Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
  • Creative mindset with the ability to craft engaging and persuasive copy.
  • Proactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
  • Strong analytical skills to interpret data and derive actionable insights for optimisation.
  • Effective communication skills to collaborate with cross-functional teams and present insights.
  • Result-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
  • Understanding of user experience and conversion optimisation principles.
  • Continuous learning mindset to stay updated with industry trends and best practices.
  • Ability to work collaboratively within a team and independently.
Education/Qualifications: 
  • Tertiary Qualifications in Marketing, Advertising or PR or similar

Experience: 
  • 3+ years experience in a similar role

The mindset required to be successful in this role:
  • Self starter
  • Creative
  • Resourceful



What's in it for you?

  • Elevate Your Career with Top Hospitality Accounts.
  • Fuel Your Growth with Innovative SaaS Marketing Tools.
  • Harness Cutting-Edge Tech for Impactful Campaigns.
  • Explore Global Markets with Leading Hospitality Brands.
  • Secure Measurable Impact and Career Advancement.

About Liven

Liven is the world's #1 engagement platform for restaurants, hospitality, venues & events. Over 1.1mil+ diners use Liven every day to earn rewards, pre-purchase and unlock exclusive experiences at their favourite restaurants, cafes and bars. The proof is in the pudding, with an App Store Rating of 4.9/5 after 13k+ reviews. More than 5k+ venues use Liven to serve, engage and connect with their guests like never before. With end-to-end integrations across point-of-sale, ordering, payment and digital experiences, Liven is a growth engine that revolutionises how customers engage, pay and stay loyal through helping merchants take control of their customers, data and finance. 

A winner of Richard Branson's Extreme Tech Challenge for Blockchain and Digital Payments, Liven is an exceptionally unique, fast growing tech start-up rewriting the playbook for hospitality payments and loyalty. Join us on this mission and you won't look back.
Apply Now
Apply now
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