Product Marketing Manager
Marketing & Communications, Product
Sydney, NSW, Australia
Posted on Tuesday, November 7, 2023
Who is Plenti?
Plenti is a fintech lender, providing faster, fairer loans through smart technology and outstanding customer service. Our proprietary technology delivers award-winning automotive, renewable energy and personal loans to help creditworthy borrowers bring their big ideas to life.
We are a dynamic and innovative business that is growing strongly. By continuing to deliver better customer value and experience we are taking market share from incumbent players in the personal lending, renewable energy and automotive finance markets.
We are a fast moving and ambitious organisation that seeks to bring in smart and capable people who can take ownership of their role to help the business continue to grow and thrive. We have approximately 200 people based in Australia and are a small enough organisation that everyone can make a difference but we have very big ambitions that our passionate team are working to deliver.
Plenti is a founder led organisation and is now listed on the ASX with annual revenue of >$150 million. We are on a mission to be Australia’s best lender!
What is the role?
You will work closely with the Renewable Sales team and relevant product and operations teams to develop and execute marketing and communications initiatives that promote our renewable products to our customers. If you are someone who is a self-starter and passionate about the renewable energy space and looking for a broad and varied role then this could be the one for you!
What will you be doing?
Product marketing campaigns: Create and execute communication campaigns and where needed press releases for new product launches, feature enhancements and updates, product pricing changes and sales team changes and other Plenti updates relevant to the renewable audience.
Sales Enablement: Assist BDMs and team leads to create collateral to effectively sell our renewable loan products, including sales presentations, email templates, brochures and pricing sheets
Vendor Engagement: Create and execute campaigns across digital, print or experiential channels to engage and retain new and existing solar vendors, including developing vendor segments, loyalty programs, and customer feedback mechanisms.
Performance Analysis: In collaboration with relevant operations and data teams, monitor and analyze product marketing performance metrics, including engagement rates, customer feedback, and make data-driven recommendations for improvements.
Product Strategy: Work closely with the sales and product team to understand our renewable product features, benefits, and target audience, and contribute to product strategy as appropriate.
What we are looking for...
•Minimum 3 years of experience in a similar strategic campaign management role, either B2B or direct to consumer.
•Hands on ability to deliver effective email marketing campaigns with an understanding of best practice delivery, reporting and optimisation.
•Ability to proactively problem-solve, managing competing priorities, escalating risks and roadblocks, to ensure timely resolution of tasks.
•Excellent communication skills with the confidence in articulating strategic recommendations and performance strategies to key stakeholders
•Demonstrated abilities in project management, to ensure reliable delivery of campaigns
•Possess strong technical abilities of marketing platforms - ActiveCampaign or similar (Braze, Iterable, customer i.o)
•HTML coding experience is essential to adjust existing templates. Adobe Suite experience preferred but not essential
What's life like at Plenti?
Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can “make it happen” and share in the results and rewards.
If being in a dynamic industry as part of a market-leading fintech sounds like you, then come help us positively reshape Australia’s financial eco-system. Our start-up culture fosters innovation, entrepreneurship, leadership and your career progression. We have a purpose our people believe in, and genuine values that come from deep within our business.