CRM Marketing Manager



Marketing & Communications
Sydney, Australia
Posted on Wednesday, May 17, 2023
About Us
Splend provides people from all walks of life the freedom to earn an income through flexible, all-inclusive car subscriptions. Our unique products offer rental or rent-to-buy options for rideshare and delivery drivers who work with platforms such as Uber, AmazonFlex and more. Essentially, we empower people to take charge of their own career and earning potential. But we don’t just hand over the keys and wave goodbye; Our turn-key solution takes the admin work out of the equation for drivers and uses data insights to keep them safe, freeing up their precious time for all the important things in life.
Our Positive Impact
We’re fast-tracking our transition into green mobility, reducing our carbon footprint by transitioning to electric and hybrid cars, making us an industry leader for this vitally important environmental change.
Here at Splend, we also believe that it’s our people who bring it all together and that an inclusive workplace is not only the right thing to do, but it is also a business imperative. By fostering a culture of inclusivity, we can attract and retain the best talent, create stronger relationships with our customers, and ultimately drive better business results.
About the Role
We are seeking a CRM Manager to lead our customer relationship management initiatives across AU and UK, with a focus on lead nurture, automation, Zoho CRM, and analytics. The Customer Relationship Manager (CRM) Manager is responsible for overseeing and managing Splends customer relationship management system. You will play a crucial role in optimizing customer interactions, improving customer satisfaction, and driving business growth.
The ideal candidate will have experience in developing and implementing automation workflows, leveraging Zoho CRM tools, and using data analytics to optimize CRM performance. Some of the key responsibilities will include:

  • Develop and implement CRM automation workflows to streamline processes and enhance customer engagement.
  • Leverage Zoho CRM tools to manage and maintain the customer database, create personalized communications, and monitor campaign performance.
  • Use data analytics to identify trends, opportunities, and challenges in customer behaviour and develop targeted campaigns to improve engagement, retention, and loyalty.
  • Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure seamless customer experiences and optimize the customer journey.
  • Continuously monitor and measure the effectiveness of CRM initiatives, using data to inform ongoing optimization.
  • Provide regular reports to senior management on CRM performance and recommend improvements to enhance results.
  • Oversee the implementation and management of Splend's CRM system.
  • Develop and execute CRM strategies that will improve customer relationships and drive sales.
  • Create and manage customer profiles and track customer interactions.
  • Identify and address customer pain points.
  • Develop and implement customer satisfaction surveys.
  • Train and support employees on CRM system usage and best practices.
  • Work with other departments to ensure that customer data is accurate and up-to-date.
  • Stay up-to-date on the latest CRM trends and technologies.

What You’ll Bring:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience as a CRM Manager or similar role, with a focus on automation, Zoho CRM, and data analytics.
  • In-depth understanding of marketing principles, customer behaviour, and data analysis.
  • Expertise in Zoho CRM tools, including workflows, custom functions, reports, and dashboards.
  • Proficiency in automation tools, such as Zapier or Integromat, to integrate Zoho CRM with other business applications.
  • Strong project management skills, including the ability to prioritize tasks and meet deadlines.
  • Strong analytical skills and attention to detail, with experience in data analysis and visualization tools, such as Tableau, Excel, and Google Analytics.
  • Familiarity with relevant privacy and data protection regulations (e.g., GDPR – For our UK business)
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Our Benefits and Culture:

  • Performance-based bonus
  • Birthday day off on us
  • Opportunity to participate in the employee share program (equity)
  • Employee Assistance Program
  • Novated lease program
At Splend, we believe that diversity and inclusion are essential to our success. We are committed to creating a workplace where everyone is respected, valued, and supported. We embrace and celebrate differences in race, ethnicity, gender, age, sexual orientation, religion, and ability, and we actively seek out diverse perspectives and experiences to drive our growth.
We welcome candidates from all backgrounds and experiences to join our team and help us build a more inclusive future. If you share our commitment to diversity and inclusion, we invite you to apply!