• Produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC’s catalogue.
• Edit and upload content into THE ICONIC’s CMS, ensuring accurate population of metadata and hyperlinking as required.
• Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
• Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content.
• Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
• Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed.
• Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge.
• Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
• Keep all SEO content guidelines up-to-date and accurate.
• Manage the end-to-end SEO workflow, working closely with external agencies to action SEO tasks.

About You / Skills Required:

• SEO Expertise: You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal.
• Fashion eCommerce Knowledge: You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with THE ICONIC’s brand identity.
• Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic.
• Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content.
• Brand TOV Interpretation: You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story.
• Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure.
• Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.