At Visory, we are on a mission to transform the financial back office into business intelligence. Our platform connects businesses to expert talent and provides them with the tools and insights they need to thrive, ensuring that every small and medium-sized enterprise (SME) has access to the power of vision, enabling them to make informed decisions and drive their business forward.

Since our launch in early 2020, we've been revolutionising how businesses handle their financial management with our team of driven and talented individuals across finance, customer success, product, and engineering. Our diverse and geographically distributed team upholds the highest standards, thriving in a fast-paced, challenging environment with an unrelenting passion for customers and technology.

We value a product-first mindset—one that is not bound by limits and allows us to seek opportunities where others don’t.

The Opportunity

As the Content Marketing Manager, you will be at the heart of our content marketing and brand strategy. You will collaborate closely with our Growth, Operational, and Product teams to prioritize projects that enhance Visory’s value proposition, go-to-market strategy, and customer engagement strategies.

The role requires a deep understanding of the strategic direction of Visory, and in turn the strategy and key objectives of the broader business.

On an average day, you can expect to:

• Research and understand key audiences to create impactful content tailored to their needs and collaborate with the sales team to develop content that supports sales enablement strategies.
• Design top-of-funnel marketing activities to attract and deliver Marketing Qualified Leads to the growth pipeline.
• Plan and implement scalable multichannel distribution strategies while coordinating with internal teams to ensure maximum content reach and effectiveness across various channels.
• Work on brand positioning and target audience identification, while developing and maintaining a strong brand identity in collaboration with creative teams.
• Assist in the planning and execution of the Marketing strategy while working with key internal and external stakeholders across, Growth and Product teams
• Oversee and coordinate the sales/marketing funnel, ensuring all pipeline steps, targets, and metrics are met, while monitoring and implementing strategies to optimize for better results.
• Analyse key marketing metrics and provide insights to improve future campaigns, while reporting on performance to the wider team and offering actionable insights and learnings.

We’re looking for someone who:

• Has experience of working in the financial services or tech industries
• Has 2+ years’ experience in executing content strategies
• Is experienced in managing and briefing creative directions for campaigns and has experience with PR/Digital PR strategies
• Holds visual design and multimedia skills with proficiency with CMS’, CRMs and relevant digital marketing tools
• Has excellent commercial awareness and understanding and proven success in meeting revenue targets
• Is able to utilise excellent communication and stakeholder manager skills with an ability to present to and influence a senior audience
• Has a willingness to move fast, fail, learn and improve
• Is tenacious, proactive, and has a can-do attitude with a focus on delivering results

What you might love about working at Visory:

• You’ll have the opportunity to shape and drive Visory's content and brand strategies, collaborate with dynamic teams, and directly impact the company's growth and customer engagement.
• A flexible working environment, whether it’s picking up the kids from school or taking some time to enjoy the mid-day sunshine. We also have part-time options available
• High autonomy where you determine how you help us achieve our goals
• Remote first: We are a remote first team so the role can be based anywhere in Australia or New Zealand. We connect in person frequently to our co-located colleagues, whether this is for coffee or in one of our many workspaces across Australia and New Zealand. Of course, if you prefer an office environment you can utilise these work spaces as frequently as you like.

What to consider before applying:

• We’re a start-up that is growing very quickly
• We are always looking to experiment, likely making a few inevitable mistakes along the way (which is ok!)
• At times, we are building the bike while riding it
• We won’t handhold you - we have a highly autonomous environment where you’re empowered to decide upon your day to day direction
• We offer unvarnished honesty and love continuous feedback

Our Hiring Process:

1. Our first introduction: 20 minute phone call
2. Getting to know you better: 1 hour MS Teams call
3. Understanding your technical ability: 1 hour MS Teams call
4. Getting to know your values: 30 - 45 minute MS Teams call
5. Decision
   

Department

Sales and Growth

Locations

Melbourne, Sydney

Remote status

Fully Remote

Employment type

Full-time