Senior Social Media Manager

Who Gives A Crap

Who Gives A Crap

Marketing & Communications
Melbourne, VIC, Australia · Remote
Posted on Friday, September 15, 2023

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

As our Senior Social Media Manager, you’ll use our social channels to drive brand love and advocacy that other brands could only dream of, and bring new bums to the fold. You’ll use your strategic expertise and creative flair to lead the creation of all our social content (while getting on the tools yourself), build a thriving community of fans and share insightful performance reports to help us optimise our content for high engagement and growth.

While we’re looking for someone independent who can operate autonomously, you’ll be reporting to our Content Lead and collaborating closely with other teams throughout the day. You’ll champion our brand through thoughtful creative briefs and by helping to shape social content, ensuring the results are unique, bold and memorable and deliver on (or exceed!) agreed goals and KPIs.

Our brand and marketing team spans across the US and Australia, but we're looking for candidates based in Australia to maximise collaboration time with their direct team. We’re not immune to the effects of challenging time zones, but we look to solve this by committing to 3-4 hours per day of cross-hub collaboration time, which sees our US team aligning to PST afternoons and our Australian team sometimes diving into earlier mornings.

If you worked here this past month here are some things you might have been involved in:

  • You’ve collaborated with the creative team to plan a month’s worth of thumb-stopping, on-brand and culturally relevant content for our social channels
  • You’ve made TikToks so ridiculous and fun that people can’t help but share them with all of their friends
  • You’ve done a deep dive into our end-of-month social results, pulling out actionable learnings to share back with the broader team
  • You’ve spotted a trending moment in culture and pitched an unexpected, strategic and on-brand way to jump on board, sending the content live in just 24 hours
  • You’ve run a brainstorm to come up with super-shareable social builds for a larger cross-channel campaign

Let’s talk about you

You stay curious and creative

You know the ins and outs of Instagram, Facebook, Twitter, LinkedIn and TikTok and love keeping up with the latest trends and sharing these insights with the team, making sure we’re asking the right questions about our content. Going deeper, you’re a proactive self-learner with an understanding of how social can drive earned media and bring out the best in a brand. You have a hunger for staying across the latest social and cultural news, and can translate your findings into your creative work to deliver on brand goals.

You’re a super strategiser

You’re an expert in what makes social audiences tick and know how to meld industry best practice with the magic of our brand to create and implement a kick-butt social strategy. You have a strong ‘test and learn’ mentality to content creation, and a passion for understanding which content performs and why, and how organic social fits into the larger content ecosystem. You can take learnings from past posts or campaigns and apply them to inform and guide future decisions and strategy.

You play hard and fast

You are super organised and detail-oriented, and you thrive in the fast-paced online environment. You’re able to stay nimble and adaptable, and can jump on a viral trend or new platform and make it on-brand. You manage your time well and can keep multiple plates spinning by prioritising the tasks you have on the go. You know how to use social media publishing and analytics platforms (eg. Sprout, Later, in-app tools) to maximise efficiency, and always stay solution-focused, finding creative - and sometimes scrappy - ways to solve problems.

You eat content for breakfast

You draw from a wide range of skills – from copywriting to design and video – to create engaging social media content, with particular expertise in the evolving TikTok landscape. You know how to get the best out of your team to execute on a social media strategy. There is no such thing as a typical day, but you work consistently to produce new content, innovate and push new ideas and formats.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.